Trendy Barton: Locke’s Ugly Little Sister (Gets A New Name)

An artist rendition of Trendy Barton Street‘s new sign

Barton Village BIA has got everyone talking about Barton Street’s unprecedented move to rename it’s street to “Trendy Barton Street.” Inspired by the real estate descriptions of “Trendy” Locke Street, the BIA hopes to drum up similar interest in Barton Street.

The president of Barton Village BIA, Jerry Canelli, says, “No one has used an adjective to boost their street’s buzz. You’ve got the Lincoln Alexander Parkway, the Queen Elizabeth Way, but never ‘Jumpin’ James Street’ or ‘Speedy Main.’ This is an example of how creative Trendy Barton Street is.”

The Artcrawl tapers off at Barton Street, but the fun doesn’t stop there. The massage parlour, Exxotica Spa, recent winners of a Civic Award of Excellency, has obviously rubbed council the right way. But it’s staples like Arruda’s hardware store and Europa Ceramic Tile that keep people walking the street.

Midhusband Clinic Creates Solid Support

Barton Street Neighbourhood architecture

Barton Village in all it’s glory and site of Midhusband clinic | photo by Joanna St. Jacques

The first twenty-five midhusbands will graduate McMaster’s Midhusbandry program early on this spring, each of them with a guaranteed, full-time position at Trendy Barton’s Midhusband Clinic. The co-founder of midhusbandry, Felipe Soffhans, tells HTN, “These men are not just meat-in-the-seat. Each of the various positions, are going to be vital to the health of men in this community. We’re trusting a lot into their hands. Men’s sexual health is about to get a lot firmer, with advocates like these handling them.”

In your opinion, will the name change boost Barton Street, or is it a foolish marketing ploy?

Related articles