Half-Baked Racism Draws Media Attention to Seniors’ Home


“Innocents Hamilton” protest the “hatecakes.”  ‘We make our cupcakes with sugar, eggs and flour, not hate.’ (photo credit: brink animation)

“It was all tongue-in-cheek”

Oldin Indeway Manor, an assisted living community home in Ward 16, is known around Hamilton for its sterling reputation as a haven for our city’s aged citizens.   Yesterday, they shocked the public by unveiling an aggressive marketing campaign involving a symbol that characterized racism in their generation: the swastika.

“Why can’t old people do irony?”

“We never meant to be offensive,” said Alfred Peaknuckle, an eighty-five year-old war veteran.  “I fought the Nazis, for crying out loud.  It was all tongue-in-cheek.  We did it to draw a crowd.  We heard on the news that restaurants are doing it, so why not us? We need the funds from the bake sale for new curtains, cutlery, and an antenna for the goddamn T.V.”

“Innocents Hamilton” Won’t Sugarcoat This

Not everyone sees it that way.  A coalition of local dissidents called “Innocents Hamilton”, have made several posters in reaction to the controversy.   The posters (example above) show baked goods with messages including, “My cupcakes spread tooth decay, not hate,” and “Make peace-cakes, not hate-cakes.”

The bake sale coordinators said, “It’s not illegal, so we’re not taking it down.  In fact, our goods are selling like hate-cakes.  Why do young punks get to use irony?”  The management team have offered their sincere apologies, and hope this never happens again.

I think every Hamiltonian would like to forget this week’s controversial events.

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