Northern Seductions: We’re Putting the Hump in Frump

Make your closet sparkle with a triple threat (photo | G.McNally)

Make your closet sparkle with a triple threat (photo | G.McNally)

Let’s think of a scenario: You’ve been married for twenty years. Your husband is still sweet, but the fire is gone.  You want to spice things up, but you are not comfortable with the “trampy” atmosphere of La Senza or La Vie En Rose. What are your options?  A Hamilton-based branch of Northern Reflections  now has the answer.

Northern Reflections, the same company that brought your kindergarten teacher Hallowe’en vests, and the ubiquitous loon emblazoned sweater has just come out with an innovative line of lingerie.  Northern Seductions.

The tagline “make your hubby howl at the moon” may be kitschy, but test groups of women aged 40-65 have scored N. Seductions quite well.   Using the same fibre they use in their sweaters, they claim you’ll feel like your wrapped in an old blanket at the cottage, feeling the coziness of your own sexy body.   Northern Reflections has hired top talent to  design the line.NorthernSeductionsLogo

“We’re putting the hump back in frump,” says Misty Bluewater, Northern Seductions’ New York fashion conceptualist. “We’re aiming for the female, forty-to-sixty demographic, and they resist sex appeal. We’re meeting them half way.  A loon is non-threatening, but they also hold the wild and sensual quality of nature.  We’re hoping to bring out their inner loon.”

Northern Seductions are already selling out, as loon-covered negliges enter the bedrooms of Canadians.   Whether or not this is a passing fad, at least this Mother’s Day there’s one more gift idea to make mom (and dad) happy.

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