Farley Hammerton. January 24, 2013.
CODE RED: SUBURBAN RENEWAL – PART II, SUBURBANITICY
Suburbs are often criticized for their lack of culture. When Ancaster’s Mayor Lloyd Ferguson suggested Fiddler’s Green Rd be changed to Lorne Greene Rd, because the former may attract hippie musicians, we all groaned. As we found out yesterday, Ancaster has a thriving artscene, and it offers much more to the trained eye.
It was the apparent lack of culture (and deep advertizing pockets) that first attracted entrepreneur/booster Martinus Geleynse to publish suburbanicity. The vigorous debates about the designer baby strollers, or the anti-splash pad league, were not even mentioned in the classically named, Ancaster News. I had a chance to interview Martinus on why Ancaster is such a gold
mine of culture. Or is it just a gold mine of advertisement?
Farley: I had no idea your eyes were so blue.
Martinus: Listen, you’ve been staring at me for a minute. I feel weird about that.
Farley: Oh, you’re a scoundrel, you are. Anyways. Why did you feel Ancaster needed its own “urbanicity”?
Martinus: Ancaster is really a pretty serious hub of suburban sexiness. The urbanicity brand is all about this stuff. The Ancaster population buy a crapload of advertisements. They’ll buy full-page ads for their kids’s birthday parties.
Farley: Ancaster is going through their ‘folk art renaissance,’ how does Suburbanicity plan on fostering this?
Martinus: The new suburbanicity will feature full-page “How to” lessons on all sorts of folk arts. Imagine a broadsheet page of high-design black and white glory that teaches you how to knit using corn husks and newsprint! We’ve even hired the underrated folk art guru, Larry Di Ianni as our new Suburbanicity editor!
Farley: What has been your impression of their version of artcrawl – the monthly, drive-thru art festival – Artsprawl?
Martinus: Honestly – I love it. It gets people out of their homes for a real driveway to driveway experience, which is what Suburbanicity is really all about. The downtown art crawl was really a citizen-led initiative, but the Artsprawl has been all top-down.
What a delight that was. I know next time I’m at one of Ancaster’s big box stores, I’ll be picking up my copy of suburbanicity.
Stay tuned tomorrow for CODE GREY: SUBURBAN RENEWAL, PART III – when we talk about the Sara Lee inspired culinary movement in Burlington/Oakville.
See Martinus’ magazine, urbanicity.
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